Wild Rift

Typeface Customization

We customized GT Flexa for Riot Games mobile version of League of Legends, Wild Rift. DesignStudio needed an exciting typographic solution to complement the Esport brand’s new visual identity.

Work with us

Range of services

We offer the design of typefaces and wordmarks. Created to fulfill all your needs from the ground up, custom type can offer you the kind of flexibility and perfect fit that retail type cannot.

We also create language extensions and typeface customizations so you can speak to your customers in their own languages – whether that’s Russian, Vietnamese, Japanese, or nearly any other language and script.


It all starts with the project’s requirements and your needs. We’ll work together with you – whether you’re the agency or the client itself – and create a rock-solid briefing to start with.

Please let us know your project’s needs and requirements so we can guide you to the best solution. Let’s get started working together; just write us about your project.


Custom Typeface

As Wieden + Kennedy London worked on a brand refresh for Marshalls, they reached out to us for a custom typeface to complement the retailer’s new visual identity.


Custom Character Design

In collaboration with the Swiss running brand On, we designed a family of characters for use in smartphone stickers. The stickers accompany On’s collaborative collection with the Spanish luxury brand LOEWE.

Pinterest Sans

Custom Typeface

To unify the brand’s visual world Pinterest, the world's go-to online discovery engine for inspiration, commissioned us to design a custom typeface system.

Crown Affair

Custom Typeface

Flowing hair, postmodernist art, and their very distinctive wordmark inspired this custom typeface for the hair care startup Crown Affair.


Customized Typeface

Share your files in style: our customized GT Super, together with new wordmarks, accompanied their brand relaunch.

One Medical

Customized Typeface

Small tweaks in just the right places changed the GT Super’s appearance and help support the health care company’s identity.


Custom Typeface

Our custom typeface supported the worldwide campaign to mark the beginning of a new brand identity for the world-renowned travel brand.


Customized Typeface

Like their mid-century-inspired furniture design, this customized GT America is never decorative for decoration’s sake.


Wordmarks & Typeface

For music brand Pitchfork, we created their new wordmark, a customized GT Walsheim, as well as wordmarks for their twice-yearly music festival.


Customized Typeface

What would GT Cinetype look like if it had curves? We were tasked with making that a reality for the international TV channel.


Customized Typeface

For the 2017 Spring/Summer edition of Esquire UK’s Big Black Book we developed a special 3D version of GT Walsheim.

Film Independent

Customized Typeface

Together with Emily Oberman’s team at Pentagram, we customized GT Pressura for non-profit Film Independent’s visual identity.


Customized Typeface

Modern banking needs modern type. We customized GT Haptik for the fintech startup Pocopay.

The Beat

Language Extension

We expanded GT Pressura’s character set to add language support for Greek.