GT Era

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    In 1919, I lived in Vienna, lost among the depressed conformists of the postwar period. Coming from a farm in the agricultural center of Hungary, I was less intrigued with the baroque pompousness of the Austrian capital than with the highly developed technology of industrial Germany.
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    But the primary advantage of the flat roof is that it renders possible a much freer kind of interior planning.
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    In 1920, Albers joined the Weimar Bauhaus as a student and became a faculty member in 1922, teaching the principles of handicrafts.
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    To sum up: the foundation of a flourishing modern school of architecture depends on the successful solution of a series of closely connected problems.
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    Our modern system of production is imposed labor, a senseless pursuit, and, in its social aspects, without plan; its motive is to squeeze out profits to the limit. This in most cases is a reversal of its original purpose.
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    The prime essential for fruitful collaboration on the part of our pupils was a complete understanding of the aims that have inspired the New Architecture.
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    The ethical necessity of the New Architecture can no longer be called in doubt. And the proof of this—if proof were still needed—is that in all countries Youth has been fired with its inspiration.
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    In 1919, I lived in Vienna, lost among the depressed conformists of the postwar period. Coming from a farm in the agricultural center of Hungary, I was less intrigued with the baroque pompousness of the Austrian capital than with the highly developed technology of industrial Germany.
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    We should accept nothing as predetermined, as constituted for eternity. Every firmly established, familiar thing can be shifted about and brought under a new and, primarily, unfamiliar order.
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    The ethical necessity of the New Architecture can no longer be called in doubt. And the proof of this—if proof were still needed—is that in all countries Youth has been fired with its inspiration.
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    His style in architecture and consumer goods was to be functional, cheap and consistent with mass production.
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    In addition to being a teacher, Albers was an active abstract painter and theorist, best known for his series Homage to the Square, in which he explored chromatic interactions with nested squares, meticulously recording the colors used.
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    The ethical necessity of the New Architecture can no longer be called in doubt. And the proof of this—if proof were still needed—is that in all countries Youth has been fired with its inspiration.
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    The stronger the aesthetic experience the more completely will the objective, natural appearance of the object of the experience be annihilated.
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Typeface information

GT Era reimagines the warmth and idiosyncrasies of early grotesk typefaces for our own era. These pre-modernist tools were being pushed to their extremes in the radical designs of the modernist movements—like Bauhaus and De Stijl—of the period. The typeface shuns neutrality and embraces friction, championing recognition over uniformity and flavor over conformity.

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Typeface features

OpenType features enable smart typography. You can use these features in most Desktop applications, on the web, and in your mobile apps. Each typeface contains different features. Below are the most important features included in GT Era’s fonts:

  • SS01
  • Alternate g
Painting
Typeface Minisite
  • Visit the GT Era minisite to discover more about the typeface family’s history and design concept.