GT Era

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    ERNST MAY, Mitarbeiter KAUFMANN, Frankfurt am Main, Siedlung Praunheim bei Frankfurt am Main (1926)
  • Display Thin Oblique
    Each of the various people looking at the cow sees her in a way which is related to his occupation and his talents. The butcher sees the cow primarily as so many pounds of meat, so many pounds of fat, and so many pounds of bones.
  • Display Light
    The creative human being knows (and suffers from it) that the inherent values of life are being destroyed under the pressure of moneymaking, competition, and trade.
  • Display Light Oblique
    Let us assume it has been decided to erect free-standing blocks of flats on a north by south diagonal and that the site measures approximately 300 × 750 feet.
  • Display Regular
    Throughout his career, he became proficient and innovative in the fields of photography, typography, sculpture, painting, printmaking, film-making, and industrial design.
  • Display Regular Oblique
    Each of the various people looking at the cow sees her in a way which is related to his occupation and his talents. The butcher sees the cow primarily as so many pounds of meat, so many pounds of fat, and so many pounds of bones.
  • Display Medium
    The ethical necessity of the New Architecture can no longer be called in doubt. And the proof of this—if proof were still needed—is that in all countries Youth has been fired with its inspiration.
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    They tested materials for qualities such as color, texture, structure, resistance to wear, flexibility, light refraction and sound absorption.
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    ERNST MAY, Mitarbeiter KAUFMANN, Frankfurt am Main, Siedlung Praunheim bei Frankfurt am Main (1926)
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    In 1919, I lived in Vienna, lost among the depressed conformists of the postwar period. Coming from a farm in the agricultural center of Hungary, I was less intrigued with the baroque pompousness of the Austrian capital than with the highly developed technology of industrial Germany.
  • Display Heavy
    In 1966, Breuer completed the Whitney Museum of American Art at 945 Madison Avenue on Manhattan’s Upper East Side.
  • Display Heavy Oblique
    Thus such skill as it acquired was of that amateurish studio-bred order which is innocent of realities like technical progress and commercial demand.
  • Display Black
    His style in architecture and consumer goods was to be functional, cheap and consistent with mass production.
  • Display Black Oblique
    So much for technique! But what about beauty? The New Architecture throws open its walls like curtains to admit a plenitude of fresh air.
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Typeface information

GT Era reimagines the warmth and idiosyncrasies of early grotesk typefaces for our own era. These pre-modernist tools were being pushed to their extremes in the radical designs of the modernist movements—like Bauhaus and De Stijl—of the period. The typeface shuns neutrality and embraces friction, championing recognition over uniformity and flavor over conformity.

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Typeface features

OpenType features enable smart typography. You can use these features in most Desktop applications, on the web, and in your mobile apps. Each typeface contains different features. Below are the most important features included in GT Era’s fonts:

  • SS01
  • Alternate g
Painting
Typeface Minisite
  • Visit the GT Era minisite to discover more about the typeface family’s history and design concept.