GT Era

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    Bei der Betrachtung der Abbildungen dieses Buches vergegenwärtige man sich: Die knappe Ausnutzung von Zeit, Raum, Stoff und Geld in Industrie und Wirtschaft bestimmt entscheiden die Faktoren der Gesichtsbildung für alle modernen Bauorganismen.
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    In 1920, Albers joined the Weimar Bauhaus as a student and became a faculty member in 1922, teaching the principles of handicrafts.
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    The creative human being knows (and suffers from it) that the inherent values of life are being destroyed under the pressure of moneymaking, competition, and trade.
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    The repetition of standardized parts, and the use of identical materials in different buildings, will have the same sort of coordinating and sobering effect on the aspect of our towns as uniformity of type in modern attire has in social life.
  • Display Regular
    In 1920, Albers joined the Weimar Bauhaus as a student and became a faculty member in 1922, teaching the principles of handicrafts.
  • Display Regular Oblique
    One proceeds by way of the uniformly compressed circle, of which the oval is a result, to free basic planes. These are, to be sure, without angles but, just as is possible in the case of angular forms,
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    But the primary advantage of the flat roof is that it renders possible a much freer kind of interior planning.
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    So much for technique! But what about beauty? The New Architecture throws open its walls like curtains to admit a plenitude of fresh air.
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    ERNST MAY, Mitarbeiter KAUFMANN, Frankfurt am Main, Siedlung Praunheim bei Frankfurt am Main (1926)
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    Line Diagram 25: Linear structure of the picture “Little Dream in Red” (1925) by Kandinsky, Wassily.
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    Not the single piece of work, nor the highest individual attainment must be emphasized, but instead the creation of the commonly usable type, development toward “standards”.
  • Display Heavy Oblique
    Our modern system of production is imposed labor, a senseless pursuit, and, in its social aspects, without plan; its motive is to squeeze out profits to the limit. This in most cases is a reversal of its original purpose.
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    Each of the various people looking at the cow sees her in a way which is related to his occupation and his talents. The butcher sees the cow primarily as so many pounds of meat, so many pounds of fat, and so many pounds of bones.
  • Display Black Oblique
    Recognized for his invention of bicycle-handlebar-inspired tubular steel furniture, Breuer lived off his design fees at a time in the late 1920s and early 1930s when the architectural commissions he was looking for were few and far between.
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Typeface information

GT Era reimagines the warmth and idiosyncrasies of early grotesk typefaces for our own era. These pre-modernist tools were being pushed to their extremes in the radical designs of the modernist movements—like Bauhaus and De Stijl—of the period. The typeface shuns neutrality and embraces friction, championing recognition over uniformity and flavor over conformity.

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Typeface features

OpenType features enable smart typography. You can use these features in most Desktop applications, on the web, and in your mobile apps. Each typeface contains different features. Below are the most important features included in GT Era’s fonts:

  • SS01
  • Alternate g
Painting
Typeface Minisite
  • Visit the GT Era minisite to discover more about the typeface family’s history and design concept.