GT Era

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  • Display Thin
    Commonly known to his friends and associates as Lajkó, Breuer was born in Pécs, Hungary, to a Jewish family.
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    In 1966, Breuer completed the Whitney Museum of American Art at 945 Madison Avenue on Manhattan’s Upper East Side.
  • Display Light
    Let us assume it has been decided to erect free-standing blocks of flats on a north by south diagonal and that the site measures approximately 300 × 750 feet.
  • Display Light Oblique
    One proceeds by way of the uniformly compressed circle, of which the oval is a result, to free basic planes. These are, to be sure, without angles but, just as is possible in the case of angular forms,
  • Display Regular
    Commonly known to his friends and associates as Lajkó, Breuer was born in Pécs, Hungary, to a Jewish family.
  • Display Regular Oblique
    Each of the various people looking at the cow sees her in a way which is related to his occupation and his talents. The butcher sees the cow primarily as so many pounds of meat, so many pounds of fat, and so many pounds of bones.
  • Display Medium
    Our modern system of production is imposed labor, a senseless pursuit, and, in its social aspects, without plan; its motive is to squeeze out profits to the limit. This in most cases is a reversal of its original purpose.
  • Display Medium Oblique
    Let us assume it has been decided to erect free-standing blocks of flats on a north by south diagonal and that the site measures approximately 300 × 750 feet.
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    Recognized for his invention of bicycle-handlebar-inspired tubular steel furniture, Breuer lived off his design fees at a time in the late 1920s and early 1930s when the architectural commissions he was looking for were few and far between.
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    Even I was gripped by a kind of timidity bordering on fear when it came to leaving “the world of will and idea”, in which I had lived and worked and in the reality of which I had believed.
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    The stronger the aesthetic experience the more completely will the objective, natural appearance of the object of the experience be annihilated.
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    In 1920, Albers joined the Weimar Bauhaus as a student and became a faculty member in 1922, teaching the principles of handicrafts.
  • Display Black
    The creative human being knows (and suffers from it) that the inherent values of life are being destroyed under the pressure of moneymaking, competition, and trade.
  • Display Black Oblique
    ERNST MAY, Mitarbeiter KAUFMANN, Frankfurt am Main, Siedlung Praunheim bei Frankfurt am Main (1926)
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Typeface information

GT Era reimagines the warmth and idiosyncrasies of early grotesk typefaces for our own era. These pre-modernist tools were being pushed to their extremes in the radical designs of the modernist movements—like Bauhaus and De Stijl—of the period. The typeface shuns neutrality and embraces friction, championing recognition over uniformity and flavor over conformity.

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Typeface features

OpenType features enable smart typography. You can use these features in most Desktop applications, on the web, and in your mobile apps. Each typeface contains different features. Below are the most important features included in GT Era’s fonts:

  • SS01
  • Alternate g
Painting
Typeface Minisite
  • Visit the GT Era minisite to discover more about the typeface family’s history and design concept.