GT Era

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    The phenomena of nature or of pictorial form become transposed to a new plane where the relationships of the elements begin to break away from objectivity and establish a new kind of order.
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    The prime essential for fruitful collaboration on the part of our pupils was a complete understanding of the aims that have inspired the New Architecture.
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    Painting, especially, has advanced with almost fantastic strides during the last decades, and it has only recently been freed from practical meaning and liberated from the necessity of responding to the many purposes it had earlier been forced to serve.
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    Thus such skill as it acquired was of that amateurish studio-bred order which is innocent of realities like technical progress and commercial demand.
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    Meyer favoured measurements and calculations in his presentations to clients, along with the use of off-the-shelf architectural components to reduce costs.
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    Meyer favoured measurements and calculations in his presentations to clients, along with the use of off-the-shelf architectural components to reduce costs.
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    One should not imagine that these relationships are to be taken literally, and, above all, should not believe that they can determine the compositional idea.
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    XVI. Der ästhetische Wert eines Kunstwerks ist abhängig vom Grade der Bestimmtheit der ästhetischen Akzente.
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    The prime essential for fruitful collaboration on the part of our pupils was a complete understanding of the aims that have inspired the New Architecture.
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    This meant evolving goods specifically designed for mass-production. Our object was to eliminate every drawback of the machine without sacrificing any one of its real advantages.
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    Line Diagram 25: Linear structure of the picture “Little Dream in Red” (1925) by Kandinsky, Wassily.
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    In 1920, Albers joined the Weimar Bauhaus as a student and became a faculty member in 1922, teaching the principles of handicrafts.
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    Moholy-Nagy was the first interwar artist to suggest the use of scientific equipment such as the telescope, microscope, and radiography in the making of art.
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    MARCEL BREUER (Ungarn), Dessau, Anhalt — Modell zu eine m Etagenhaus für Kleinwohnungen (1924)
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Typeface information

GT Era reimagines the warmth and idiosyncrasies of early grotesk typefaces for our own era. These pre-modernist tools were being pushed to their extremes in the radical designs of the modernist movements—like Bauhaus and De Stijl—of the period. The typeface shuns neutrality and embraces friction, championing recognition over uniformity and flavor over conformity.

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Typeface features

OpenType features enable smart typography. You can use these features in most Desktop applications, on the web, and in your mobile apps. Each typeface contains different features. Below are the most important features included in GT Era’s fonts:

  • SS01
  • Alternate g
Painting
Typeface Minisite
  • Visit the GT Era minisite to discover more about the typeface family’s history and design concept.