GT Era

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    Bei der Betrachtung der Abbildungen dieses Buches vergegenwärtige man sich: Die knappe Ausnutzung von Zeit, Raum, Stoff und Geld in Industrie und Wirtschaft bestimmt entscheiden die Faktoren der Gesichtsbildung für alle modernen Bauorganismen.
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    In 1919, I lived in Vienna, lost among the depressed conformists of the postwar period. Coming from a farm in the agricultural center of Hungary, I was less intrigued with the baroque pompousness of the Austrian capital than with the highly developed technology of industrial Germany.
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    They tested materials for qualities such as color, texture, structure, resistance to wear, flexibility, light refraction and sound absorption.
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    The ethical necessity of the New Architecture can no longer be called in doubt. And the proof of this—if proof were still needed—is that in all countries Youth has been fired with its inspiration.
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    It is evident, therefore, that the height-limit imposed by regulations is an irrational restriction which has hampered evolution in design.
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    Even I was gripped by a kind of timidity bordering on fear when it came to leaving “the world of will and idea”, in which I had lived and worked and in the reality of which I had believed.
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    Line Diagram 25: Linear structure of the picture “Little Dream in Red” (1925) by Kandinsky, Wassily.
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    Bei der Betrachtung der Abbildungen dieses Buches vergegenwärtige man sich: Die knappe Ausnutzung von Zeit, Raum, Stoff und Geld in Industrie und Wirtschaft bestimmt entscheiden die Faktoren der Gesichtsbildung für alle modernen Bauorganismen.
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    The ethical necessity of the New Architecture can no longer be called in doubt. And the proof of this—if proof were still needed—is that in all countries Youth has been fired with its inspiration.
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    Recognized for his invention of bicycle-handlebar-inspired tubular steel furniture, Breuer lived off his design fees at a time in the late 1920s and early 1930s when the architectural commissions he was looking for were few and far between.
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    Not the single piece of work, nor the highest individual attainment must be emphasized, but instead the creation of the commonly usable type, development toward “standards”.
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    One proceeds by way of the uniformly compressed circle, of which the oval is a result, to free basic planes. These are, to be sure, without angles but, just as is possible in the case of angular forms,
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    ERNST MAY, Mitarbeiter KAUFMANN, Frankfurt am Main, Siedlung Praunheim bei Frankfurt am Main (1926)
  • Display Black Oblique
    It is evident, therefore, that the height-limit imposed by regulations is an irrational restriction which has hampered evolution in design.
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Typeface information

GT Era reimagines the warmth and idiosyncrasies of early grotesk typefaces for our own era. These pre-modernist tools were being pushed to their extremes in the radical designs of the modernist movements—like Bauhaus and De Stijl—of the period. The typeface shuns neutrality and embraces friction, championing recognition over uniformity and flavor over conformity.

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Typeface features

OpenType features enable smart typography. You can use these features in most Desktop applications, on the web, and in your mobile apps. Each typeface contains different features. Below are the most important features included in GT Era’s fonts:

  • SS01
  • Alternate g
Painting
Typeface Minisite
  • Visit the GT Era minisite to discover more about the typeface family’s history and design concept.