GT Era

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    Bei der Betrachtung der Abbildungen dieses Buches vergegenwärtige man sich: Die knappe Ausnutzung von Zeit, Raum, Stoff und Geld in Industrie und Wirtschaft bestimmt entscheiden die Faktoren der Gesichtsbildung für alle modernen Bauorganismen.
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    In 1966, Breuer completed the Whitney Museum of American Art at 945 Madison Avenue on Manhattan’s Upper East Side.
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    ERNST MAY, Mitarbeiter KAUFMANN, Frankfurt am Main, Siedlung Praunheim bei Frankfurt am Main (1926)
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    This meant evolving goods specifically designed for mass-production. Our object was to eliminate every drawback of the machine without sacrificing any one of its real advantages.
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    In 1920, Albers joined the Weimar Bauhaus as a student and became a faculty member in 1922, teaching the principles of handicrafts.
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    Thus such skill as it acquired was of that amateurish studio-bred order which is innocent of realities like technical progress and commercial demand.
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    Line Diagram 25: Linear structure of the picture “Little Dream in Red” (1925) by Kandinsky, Wassily.
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    Bei der Betrachtung der Abbildungen dieses Buches vergegenwärtige man sich: Die knappe Ausnutzung von Zeit, Raum, Stoff und Geld in Industrie und Wirtschaft bestimmt entscheiden die Faktoren der Gesichtsbildung für alle modernen Bauorganismen.
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    In 1966, Breuer completed the Whitney Museum of American Art at 945 Madison Avenue on Manhattan’s Upper East Side.
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    XVI. Der ästhetische Wert eines Kunstwerks ist abhängig vom Grade der Bestimmtheit der ästhetischen Akzente.
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    Bei der Betrachtung der Abbildungen dieses Buches vergegenwärtige man sich: Die knappe Ausnutzung von Zeit, Raum, Stoff und Geld in Industrie und Wirtschaft bestimmt entscheiden die Faktoren der Gesichtsbildung für alle modernen Bauorganismen.
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    In 1919, I lived in Vienna, lost among the depressed conformists of the postwar period. Coming from a farm in the agricultural center of Hungary, I was less intrigued with the baroque pompousness of the Austrian capital than with the highly developed technology of industrial Germany.
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    But the primary advantage of the flat roof is that it renders possible a much freer kind of interior planning.
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    ERNST MAY, Mitarbeiter KAUFMANN, Frankfurt am Main, Siedlung Praunheim bei Frankfurt am Main (1926)
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Typeface information

GT Era reimagines the warmth and idiosyncrasies of early grotesk typefaces for our own era. These pre-modernist tools were being pushed to their extremes in the radical designs of the modernist movements—like Bauhaus and De Stijl—of the period. The typeface shuns neutrality and embraces friction, championing recognition over uniformity and flavor over conformity.

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Typeface features

OpenType features enable smart typography. You can use these features in most Desktop applications, on the web, and in your mobile apps. Each typeface contains different features. Below are the most important features included in GT Era’s fonts:

  • SS01
  • Alternate g
Painting
Typeface Minisite
  • Visit the GT Era minisite to discover more about the typeface family’s history and design concept.