GT Era

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Subfamilies
  • Display Thin
    Each of the various people looking at the cow sees her in a way which is related to his occupation and his talents. The butcher sees the cow primarily as so many pounds of meat, so many pounds of fat, and so many pounds of bones.
  • Display Thin Oblique
    Let us assume it has been decided to erect free-standing blocks of flats on a north by south diagonal and that the site measures approximately 300 × 750 feet.
  • Display Light
    The phenomena of nature or of pictorial form become transposed to a new plane where the relationships of the elements begin to break away from objectivity and establish a new kind of order.
  • Display Light Oblique
    Line Diagram 25: Linear structure of the picture “Little Dream in Red” (1925) by Kandinsky, Wassily.
  • Display Regular
    Meyer favoured measurements and calculations in his presentations to clients, along with the use of off-the-shelf architectural components to reduce costs.
  • Display Regular Oblique
    MARCEL BREUER (Ungarn), Dessau, Anhalt — Modell zu eine m Etagenhaus für Kleinwohnungen (1924)
  • Display Medium
    His style in architecture and consumer goods was to be functional, cheap and consistent with mass production.
  • Display Medium Oblique
    The stronger the aesthetic experience the more completely will the objective, natural appearance of the object of the experience be annihilated.
  • Display Bold
    MARCEL BREUER (Ungarn), Dessau, Anhalt — Modell zu eine m Etagenhaus für Kleinwohnungen (1924)
  • Display Bold Oblique
    Line Diagram 25: Linear structure of the picture “Little Dream in Red” (1925) by Kandinsky, Wassily.
  • Display Heavy
    We should accept nothing as predetermined, as constituted for eternity. Every firmly established, familiar thing can be shifted about and brought under a new and, primarily, unfamiliar order.
  • Display Heavy Oblique
    In 1966, Breuer completed the Whitney Museum of American Art at 945 Madison Avenue on Manhattan’s Upper East Side.
  • Display Black
    Not the single piece of work, nor the highest individual attainment must be emphasized, but instead the creation of the commonly usable type, development toward “standards”.
  • Display Black Oblique
    XVI. Der ästhetische Wert eines Kunstwerks ist abhängig vom Grade der Bestimmtheit der ästhetischen Akzente.
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Typeface information

GT Era reimagines the warmth and idiosyncrasies of early grotesk typefaces for our own era. These pre-modernist tools were being pushed to their extremes in the radical designs of the modernist movements—like Bauhaus and De Stijl—of the period. The typeface shuns neutrality and embraces friction, championing recognition over uniformity and flavor over conformity.

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Typeface features

OpenType features enable smart typography. You can use these features in most Desktop applications, on the web, and in your mobile apps. Each typeface contains different features. Below are the most important features included in GT Era’s fonts:

  • SS01
  • Alternate g
Painting
Typeface Minisite
  • Visit the GT Era minisite to discover more about the typeface family’s history and design concept.